By Mary Stephan
While Caribbean Cruise sales are flat, European cruising is experiencing an unprecedented growth. Bob Dickinson, CEO and President of Carnival has declared, The Mediterranean is the New Caribbean."
Why has European cruising taken off and the Caribbean flat lined? Analysts say there are several reasons:
New ships and new itineraries. Once upon a time European ships were old and dated. Yesteryears work horses. Both Carnival and Royal Caribbean have introduced new, sleek and modern ships with the amenities guests demand. Other lines such as Disney are re-positioning ships in the Mediterranean and making European cruising family friendly.
Many ships sailing a longer European season, from March through November.
Infrastructure upgrades. Again, Carnival and Royal Caribbean lead the way in infrastructure and port upgrades.
With the dollar to Euro exchange rate, cruising is a good value. Cruises are paid in American dollars and include lodging, meals and transportation. A similar land based vacation in Europe can cost twice the amount as a cruise.
Convenience, familiarity. The ability to travel with no packing and unpacking. English is spoken on board. Familiar food and customs.
Family Friendly. With more and more families vacationing, cruising is very family friendly. Onboard activities for kids and teens make this a great option for families.
Mary Stephan is a travel consultant with TravelEscapes in Westerville, Ohio. Email: mbs@columbus.rr.com
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